This is my first statement of intent for the video I intent to produce. Initially, I wanted my project to be set to "Bad To Me" by Marc Almond, but I decided against it when I realised the music wasn't anthemic enough. I wrote up my first draft on GoodNotes, an iPad app for note-taking.
Additional notes:
To confirm to the expectations set by the music genre and audience aim, I will include performance elements (lip-syncing) and a narrative within my music video.
I chose I Do This All The Time as the song is about life and the struggles throughout. I heavily related to them core message of the song of how life can and will suck, but you can create something beautiful out of it. I also felt a connection to some of the lyrics.